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The first hotel experience coworking space with a matchless work ecosystem.

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Opening 1.2.2020

ROOMS is launching yet another massive work complex at the new BBC Business Tower in Bnei Brak, located next to the Tel Aviv business ring, which includes the Stock Exchange complex, Azrieli Center and Tel Aviv, adjacent to major transport routes.

ROOMS offer a unique concept, which is oriented in the combination of a shared working space and a business hotel – a professional, spacious and luxurious work complex for companies of all sizes. The high standard of service and hospitality offered by the Fattal Chain have been implemented with exceptional generosity in ROOMS complexes, which is manifested in a very spacious complex, allowing for large personal work space, ergonomic furniture, open seating areas, and free refreshments throughout the day; Cookies, fruits and light beverages available to all renters. Companies and entrepreneurs will find a selection of study rooms and offices of various sizes here, far greater than the standard usually offered, and will be able to share with their community members shared and well-equipped areas, community events, professional events and more.

Only in ROOMS complexes will tenants be able to book room service for the office or conference room. The menu includes; Coverlets, cakes, light refreshments and fruit platter. Everything is fresh, delicious and at attractive prices!



The BBC Business Complex (Bnei Brak Business Center) is the innovative complex of Tel Aviv Metropolitan Area, which combines business and commercial centers and includes populated office towers (such as Bessar, Concord, V Tower and a host of planned towers). In the center of the complex, on Masada Street, a well-maintained and vibrant central commercial avenue is planned.

The 40-store tower above the double trading floor in an unparalleled strategic location next to the Tel Aviv business ring, close to major transport routes – the Jabotinsky axis connecting the four major cities: Bnei Brak, Ramat Gan, Tel Aviv and Petah Tikva, Em HaMoshavot Interchange, Route 4, for a variety of public transport routes as well as on the red route of the light rail, including a station adjacent to the complex.

The tower floors are equipped with the most advanced infrastructure and offer a view that spans to the edge of the Ramat Gan and Tel Aviv horizon thanks to the tower’s height and location. Tenants in the complex will enjoy technological services that will make their work environment the most advanced and high quality in Israel.

    • Ben Shemen 4st.

      9 Min. Walk

    • Jabotinsky Road/Rabbi Akiva

      2 Min. Walk

    • Bnei Brak Train Station

      24 Min. Walk

    • Nearby Restaurants

      Pizzale restaurant, Sun pizza, Burger Ranch, El Gaucho, Cofix

    • Ayalon Mall

      16 Min. Walk


    • Community concierge

      On-site community concierge services designed to lighten the load and your workday.

    • GYM

      ROOMS BBC Bnei Brak members have full access to the hotel gym – free of charge.


      Meetings, social gatherings, meetups, happy hour and making connections with the right people.

    • Super-fast Internet

      Fast and secure Internet connection with easy guest onboarding. We can set you up with a private network or any other IT setup.

      ROOMS - A New Coworking Space Concept by Fattal

        Select flexible co-working spaces on premium or regular floors and customize your office with first-class décor and furnishings.

        We bring together the most inspiring workspaces with all the perks and comforts of a leading hotel, including room service, a dedicated concierge, bar access & much more.

        We offer the combination of business and pleasure, bringing inspiring workspaces into the heart of chic, centrally located urban hotels with networking, meet-ups, events, Connections to start-ups and leading companies. We aim to create a unique community eco system for our members.

      Enjoy Everything
      Fattal Hotels has to offer

        • 10%
        • Discount in 200 hotels in 19 countries with free Fattal Hotels club membership for ROOMS members
        • 20%
        • Discount when using all Fattal Hotels meeting rooms
        • 50%
        • Discount on access to all of Fattal Business lounges